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filler@godaddy.com
Signed in as:
filler@godaddy.com
Every business relationship and sale begins with you truly understanding your customer, their pains and needs, then being to articulate the value your solution can deliver. Conducting a proper, meaningful, discovery does not happen by accident. It is a skill, developed over years of customer interaction, built on a solid business and accounting foundation.
Once the discovery has been completed, it is time to prove your value to your customer. Typically, a customer is not happy with just a generic demo - they have specific needs and questions with which they will challenge you. Prepping the demo environment with those challenges in mind is a skill set in itself. Then comes the actual presentation. And not everyone is cut out to provide a smooth, fluent delivery. Let's face it - your sales team is great at closing the deal, but do they really understand the underlying finance and accounting issues in a way that lets them speak the customer's "language"? Having a qualified pre-sales demo can mean the difference in you closing the deal, or your competitor!
Once the demo has been completed, a great pre-sales consultant will compare notes with the sales executive. Were all the pain points addressed? How did the customer respond to the demo? Were there follow-up questions or activities that need to be addressed?
Not every demo is a "one and done". By retaining a consistent pre-sales consultant, continuity is assured. When your customer comes back for a follow-up demonstration, there is no need to scramble for a resource, or to get them up to speed on the prior calls.
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